Earls faces backlash after dropping Alberta beef for ‘Certified Humane’

There’s a lot of backlash from cattle farmers after a business decision by Earls restaurant.

The chain is moving to become the first in North America to serve “100 per cent Certified Humane” beef.

According to the non-profit organization behind the Certified Humane label, consumers “can be assured that the food products have come from facilities that meet precise, objective standards for farm animal treatment.”

But Earls couldn’t find a supplier in Canada, so every steak is coming from Kansas.

#BoycottEarls trended for hours on Twitter Thursday.

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Earls said staff and guests told the chain the welfare of animals outweigh the country of origin.

A lot of people outside the beef industry were also furious with the restaurants decision, calling it – among other things – a marketing ploy.  

On the other side of the fence, others argued it might be time for the Alberta beef industry to review its practices.

See here for more on Canada’s standards for the humane handling and slaughter of food animals.

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