Industry

Cattle grazing in the field.
Cattle grazing in the field. Colton Swiderski/meadowlakeNOW staff

M.L primary beef producer says Earls' decision to source American beef is just marketing ploy

By Colton Swiderski
May 3, 2016 - 5:00pm

The recent decision by Earls to source their beef from a certified humane operation in the United States has caused quite a backlash but a Meadow Lake primary cattle producer called the industry move 'smoke and mirrors' which won't affect the Canadian beef industry.

Earls is moving to become the first chain in North America to serve "100 per cent Certified Humane" beef.
Earls is moving to become the first chain in North America to serve "100 per cent Certified Humane" beef. File photo/CKOM

Earls faces backlash after dropping Alberta beef for 'Certified Humane'

By CKOM News
April 28, 2016 - 12:24pm

There's a lot of backlash from cattle farmers after a business decision by Earls restaurant.

The chain is moving to become the first in North America to serve "100 per cent Certified Humane" beef.

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