City unveils new logo, slogan and photo contest for downtown

By Greg Higgins
February 14, 2018 - 5:00pm

The City of North Battleford has released a new logo and slogan for downtown as part of its revitalization plan and is asking the public to submit photo’s which depict the city through the years.

A release from city hall said it was trying to inspire development, community and safety. According to the release, those are the three pillars behind the new slogan “Inspire Ambition” for downtown.

The logo and slogan were officially presented to council at Monday night’s council meeting. The logo is meant to represent the strong history of North Battleford and its strong future. The wheat stock in the background of the logo represents agriculture, which the release said is the backbone and base economy of the city.

According to Ryan MacKrell, city planner, the skyline silhouette is designed from the west side of the buildings along the 1100 block of 101st St.

“To develop a downtown theme is one of the critical recommendations from the Downtown Revitalization Master Plan,” said MacKrell. “Incorporating the new logo, slogan and the colours into the revitalization plans will give the downtown neighbourhood an overall fresh look and feel and the community a new connection to the downtown.”

Revitalization of the downtown core is one of the city’s main goals according to its 2017 to 2021 strategic plan.

The public can also get involved, as the city is asking for any photos which showcase the heritage of North Battleford. Photos can include buildings, events or everyday life from the past and present.

“We encourage everyone to go through their photos – be it on their phones, cameras or photo albums – and submit these pictures to us by email, via social media or by turning them in to city hall,” the release said.

Winners will be printed on new banners to be hung downtown this summer. The city will also have prizes for the top 10 photos.

The contest starts today, Feb. 14, and the deadline is March 5. Photo’s can be submitted online at the city’s website. 


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