SGI ad uses photos of Sask. victims to target drunk drivers
The sound of sobbing echoed through the legislature as SGI played its 2017 impaired driving campaign ad for the first time on Thursday.
Members of the government’s administration team wiped away tears, cabinet ministers and the premier stood ashen-faced at the back of the room watching as the ad played.
The campaign doesn’t feature actors or fake images, but real people from across Saskatchewan who were killed in a drunk driving related collision. Twelve lives cut were short by someone else’s decision to drive intoxicated.
The message is a simple one: impaired driving changes lives. SGI hopes that will have an impact on whether a drunk person gets behind the wheel or not.